达能集团,总部设立于法国巴黎,全球拥有近9万员工,是世界著名的食品和饮料集团之一 。达能集团历史悠久,规模强大,位列世界500强,业务遍及全世界120多个国家。鲜乳制品和饮料作为达能的两大主要产品,在全球市场销量排名均名列前茅。
达能集团创建于1966年,从九十年代起开始实施积极的业务国际化战略,在短短近四十年的时间成为世界食品行业的巨人,并拥有多个国际品牌,例如: DANONE(达能)、EVIAN(依云)等。
作为世界上人口最多的国家,中国理所当然地成为了达能集团关注的目标,多年来达能一直致力于中国市场的发展。自上世纪80年代末进入中国市场以来,达能集团开始在发展策略中极为重要的市场的中国投资设厂,广泛开展其在中国的生产和业务。现时达能集团在中国的业务主要有酸奶及饮料等,在中国拥有近70家工厂(包括乐百氏、娃哈哈、益力等),分别位于上海、广州、深圳等地,从事相关产品的生产。其产品除本销外,还出口到世界各国。
随着中国加入WTO和近年来中国业务市场的迅速发展,达能于2006年4月将亚太地区总部迁至上海,籍此契机进一步加大对中国市场的投资,我们对达能的未来充满信心。
Group Danone is one of the most famous food and beverage group in the world with its headquarter in Paris and 90,000 staff worldwide. Group Danone is a Global Fortune 500 company with its long history and mighty size. Danone develops its business across over 120 countries focusing on three core categories: Fresh Dairy Products and beverage (No.1 worldwide).
Founded in 1966, Danone has followed an active expansion strategy throughout the world since the 90s.In less than 40 years, Danone has become the giant of the food industry, owning many famous international brands such as Danone, Evian, etc.
Since China has the most population in the world, it has been drawing Group Danone's attention all the time. Since the end of 80s last century, Danone began to develop the production and business in China extensively by investing in building factories. Now, the main business of Danone in China concerns yogurt and beverage, etc, and Danone has 70 factories in China, including Robust (in Guangzhou), Wahaha (in Hang Zhou), Health (in Shenzhen), etc. The products are not only sold in China, but also exported to different countries.
With China's joining in WTO and the rapid development of its business market, Danone Asia Pacific was moved to Shanghai in April 2006. By this chance, Danone wants to increase its investment to China in order to show its long term commitment to China market.
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